Thierry Choinard
Marketing Strategy Lead and Marketing Business Partner for SICPA Digital Sovereignty Solution
SICPA
Biography
Thierry is a strategic marketing executive with 25+ years of experience in digital solutions, B2B, B2C, and public infrastructure—shaping global brands and leading digital transformation across high-tech markets. He currently drives strategic marketing for SICPA’s digital sovereignty solutions, including digital currency ecosystems and CBDC, supporting secure and future-ready government infrastructures.
About the company
With decades of experience in monetary security, SICPA offers advanced CBDC solutions for both retail and wholesale needs. Our technology ensures cash-like offline use, interoperability, and real-time insights—empowering central banks with digital sovereignty. As a proud sponsor of the 2025 CBDC Conference, we help shape secure, inclusive digital finance.
Presentation
SICPA opens the CBDC Academy with “Protecting Sovereignty: From Ink to Inclusive Digital Cash”, setting the tone for the conference. With over 70 years securing value for central banks in 130+ countries, SICPA positions CBDC not as a payment upgrade but as a sovereign decision. The session introduces SICPA Digital Cash, a retail CBDC solution designed for inclusion: offline, privacy-preserving, and with no additional device needed. SICPA will demonstrate how sovereign digital cash bridges physical and digital, reinforcing trust and resilience. Participants leave with a clear view of SICPA as a long-term, central-bank-aligned partner.